85% increase in Ecom Investment !

Can you believe it ? In 2011, over 364 ecom companies raised over $4.8 billion in venture capital funding. This is an over increase of 85%.

The potential of the ecom industry in India is huge and celebrities are going gung ho over it.

Criketer Zaheer Khan invested in Exclusively.in and Yuvraj Singh also. Exclusively.in had raised $18.8 million of late. Salman Khan, the Bollywood hero invested in watch showroom BeingHumanWatches.com. Actor Ajay Devgan and Sanjay Dutt invested in Ticketplease. Vatsal Shah in celebwears.com, an online portal selling celebrity clothes. Shilpa Shetty invested in GroupHomeBuyers.com, a home buying site.

Not only for monetary gains are the ecom sites eyeing, but also the fan following of their glamourous promoters. The celebrities are normally brand ambassadors, benefitting both the company and the celebrity.

Rightly so, as the Net population of 112 million is expected to become 600 million within five years, provided infrastructure is improved !